Powerful and Practical Success Strategies From Today’s TOP Franchise Experts!


Your Host: Dan Martin, CFE

Franchising Mentor, Speaker, Visionary and Entrepreneur

Dan Martin’s franchise career goes all the way back to 1983 when he went to work for a Franchise Management & Structuring Firm in San Diego, California. After a few years of working with some well known franchise organizations and franchise law firms, Dan decided to move to the next level and start his own Franchise Management & Marketing Firm that would ultimately result in a 200+ franchisor client base servicing 30,000+ franchisees in 23 countries.

As a true entrepreneur, Dan has always recognized opportunities and capitalized on his knowledge of franchising and his desire to expand his knowledge base, as well as his company’s client base. While continuing his franchise management practice advising franchisors on how to maximize their operations, Dan took on the role of franchisee and invested in a national fast food franchise, ultimately graduating from two restaurants to managing 14 restaurants as an exclusive Area Developer in the Southern California market. The investment paid off not only in terms of a sizable return, but also in terms of experience... experience from a franchisor and a franchisee point-of-view. Click Here to View Full Bio

2016 Conference Speakers (2017 TBA Soon!)

IFX's Franchise Executive Mentoring Conference will feature a variety of acclaimed speakers, authors and experts leading multiple content sessions over the course of the three day event.

Expect the very best authorities on franchising with actionable strategies designed to benefit both start-up and established franchise organizations. Stay tuned: additional speakers will be announced as they are confirmed.


Robbie Sprechman - Retrofitness, LLC

Chief Operating Officer

As COO, Mr. Sprechman aided the growth of a New Jersey-based Retro Fitness launching from 20 locations into a national franchise with over 150 locations serving 400,000 members and generating in excess of $10MM in annual revenue.


Ken Walker, CFE

Former IFA Chairman - Retired from Driven Brands, Inc.

Ken has been added to 6 Boards or Committees since his retirement from Driven Brands:

1-800 Radiator added Ken as Vice Chairman in September of 2012. 1-800 Radiator uses a franchised distribution approach with over 200 franchisees to distributing automotive radiator, cooling system and fuel system products to installers nationwide.

In November 2012 Ken was added to the board of Interim Healthcare, a nationwide franchised system providing a broad range of home healthcare solution.

In October 2012 Ken joined the Board of the Hugh Shelton Value Based Leadership Forum designed to provide middle school and high school students Value Based leadership skills as well as fund scholarships for students who demonstrate value based leadership traits.

Ken has also joined the board of New Vision Renewable Energy, (NVRE). New Vision is a Social Enterprise with a purpose of bringing renewable energy to the world especially in under developed areas of the U.S. and abroad. NVRE has developed and is marketing solar panel based lighting for under developed portions of the world where a single 1 foot square panel can provide 9 hours of light nightly. Additionally NVRE has developed a portable water purifying system for regions of the world in desperate need of clean drinkable water.

In January 2014 the state legislature of North Carolina asked Mr. Walker to serve on the Charlotte Airport Oversight Board. his term of one year was extended in June of 2014 for another year.

In August of 2014 at the request of Governor McCrory Mr. Walker agreed to serve one year on the North Carolina Aviation Development Task Force.


Mary Ann O'Connell, CFE

FranWise - Founder

Mary Ann O'Connell, CFE is the founder of FranWise® a franchise‐consulting firm that helps franchise systems grow through processes, compliance, manuals and training. Her franchise career stretches more than 30 years as a multi-unit franchisee, franchise executive and a consultant. O’Connell has worked with major brands, new concepts and the top professionals in the franchising sector. She produces Franchise Capital Exchange, matching brands with private equity. She serves on several IFA committees, is the recipient of the Crystal Compass Award and frequently contributes to IFA with articles and presentations.


Ron Feldman, CFE

FRANdata - Chief Development Officer

As Chief Development Officer at FRANdata, Ron Feldman utilizes his experience as a franchisee, franchise lender and supplier to offer valuable insights to FRANdata clients. His practice specialty is in matters of Capital Access, Mergers and Acquisitions, and Supplier Marketing Strategies. . Feldman is also a principal at Franchise America Finance and Siegel Financial Group and continues to serve as their Chief Brand Strategist.

Prior to his time at Siegel Financial and Franchise America Finance, Feldman was Executive Vice President and Chief Operating Officer of Response USA, a publicly traded Alarm Systems Company. Before entering into the private sector, Feldman and his wife were one of the early Goddard School franchisees and successfully owned, operated and sold their Goddard School franchise. Feldman has been published numerous times in trade magazines, and is the instructor-of-choice and subject matter expert on financing and capital access to the International Franchise Association (IFA). Feldman was awarded the Sid Feltenstein MVP Award for service to the IFA’s Political Action Committee (FRANPAC) in 2013. As a principal of Siegel, He is a member of the IFA Board of Directors as well as the First Vice Chair on the association’s Supplier Forum Advisory Board.

He is often called upon to be a keynote speaker at franchise-related events, and has appeared on television programs championing the cause of small businesses.


David Leoncavallo

SilverCup Partners - Founder & Managing Partner

SilverCup Partners - Founder & Managing Partner

David founded the franchise Private Investment firm, SilverCup Partners & Sopra Capital, acquiring and starting franchise, healthcare, and technology companies. He has been in franchising for over 20 years both building franchisors and achieving one of the largest consulting firms in the industry, working with over 500 franchisors. David has built partnerships of over $4 billion in capital to acquire companies in and out of franchising. He has been featured in USA Today, appearing on FOX Business channel as an expert in his field along with other media and speaking events and has served on over 20 Boards of Directors. Some of his portfolio companies are HouseMaster Home Inspections (375 franchises), Payological, Jessika.io, MyHealthPass, and his oldest company, HireArk, the largest executive search firm in franchising.

David is married to his best friend, Laurie, has 5 teenagers, 3 adopted and likes to take long walks on the beach talking about romantic comedies.

2013 Conference Speakers Included:

Get the latest tips from Dan and more information about the Conference.

IFX's Franchise Executive Conference

Dramatically alter the course of your franchise company's future by attending a remarkable Blueprint for Success Event designed to make 2018 your BEST and MOST PRODUCTIVE YEAR EVER!

Expert Speakers, Strategy Sessions, Panel Discussions, Blueprint Workshops and Networking Opportunities Designed for Emerging and Established Franchisor Organizations.

An Event Like No Other

Expert tips, techniques and advice that will make a difference in how you approach 2018 and beyond. 100+ powerful and affordable business management and growth strategies that you can take with you and immediately integrate into your business model.

Perfectly suited for both start-up and established franchise organizations, IFX’s Conference is also ideal for those entrepreneurs who may be considering franchising for the very first time.

An “A to Z” Takeaway Guide

Covering specific strategies and solutions that will help you avoid the pitfalls inherent in franchising, while maximizing your opportunities. “Real World” applications that virtually any entrepreneur and any size franchise organization can implement within 24 hours of attending this unique and exclusive Conference.