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Speakers

Speakers

Powerful and Practical Success Strategies

From Today’s Top Franchise Experts! 

Distinguished Speakers:

 

 Your Host - Dan Martin, CFE 

Franchise Strategy Coach & IFX CEO

Dan MartinDan Martin’s franchise career goes all the way back to 1983 when he went to work for a Franchise Management & Structuring Firm in San Diego, California.  After a few years of working with some well known franchise organizations and franchise law firms, Dan decided to move to the next level and start his own Franchise Management & Marketing Firm that would ultimately result in a 200+ franchisor client base servicing 29,000+ franchisees in 23 countries.

As a true entrepreneur, Dan has always recognized opportunities and capitalized on his knowledge of franchising and his desire to expand his knowledge base, as well as his company’s client base.  While continuing his franchise management practice advising franchisors on how to maximize their operations, Dan took on the role of franchisee and invested in a national fast food franchise, ultimately graduating from two restaurants to managing 14 restaurants as an exclusive Area Developer in the Southern California market.  The investment paid off not only in terms of a sizable return, but also in terms of experience... experience from a franchisor and a franchisee point-of-view.

Combined with his franchise management and structuring experience, Dan’s experience as both franchisee and franchisor turned out to be absolutely invaluable.  A potent combination that ultimately led to the ability to recognize new opportunities, identify mission critical issues and develop powerful and practical strategies and solutions beneficial to virtually any type or size of franchise organization.

Formed in 1996, IFX represented the culmination of years of experience in the franchise sector.  A franchise management firm with a solid franchise management and strategy background.  A remarkable winning combination and one that continues to maintain IFX as the leading franchise strategy and technology company in franchising today.

Although Dan’s experience includes serving two years on the International Franchise Association’s Board of Directors, one year on the IFA’s Executive Committee and another year as Chairman of the IFA’s Supplier Forum Advisory Board, Dan is probably best known for his remarkably informative and entertaining speaking engagements.

As a Certified Franchise Executive (CFE), Dan has extensive knowledge of franchising and is well aware of strategies that virtually any franchise company can use to maximize operations and growth.  However, if you’ve ever had the opportunity to hear Dan conduct a keynote presentation or panel discussion at an IFA event, or if you have ever attended an IFX Conference in the past, you know there is a lot more to Dan’s presentation style than simply the dissemination of valuable information.  Partaking in a Dan Martin event is an experience.  Dan clearly “tells it like it is” and covers key political, practical and legal strategies designed to help franchise executives advance their program to the next level.

IFX is a successful multi-million dollar company that is at the height of the franchise sector for franchise management and strategy firms.  Dan is sought after by CEO level management to advise them on how they too can capitalize on opportunities to grow their business even during the toughest of economic times.

“Value” is everything to Dan.  He is constantly working on strategies that are practical and truly applicable to virtually any franchise organization.  The retention and implementation rates at conferences Dan and IFX conduct are remarkably high.  No information overload simply for the sake of “perceived value.”  Rather, attendees walk away with specific step-by-step action plans designed to be implemented immediately and at little or no cost.  And... if you think an IFX conference is boring, mundane and “ho hum”... think again.  Dan makes learning key strategies interesting and entertaining.  If you’ve ever seen IFX’s sponsorship videos at the IFA’s Annual Convention Opening Session, you’ve seen Dan’s informative and entertaining style.  Just check out IFX’s “IFA Opening Session Videos” at http://www.ifxonline.com/content/ifa-videos and you’ll see what we mean.  Most excellent!


Dan will personally be conducting training at the IFX Franchise Management & Strategy Conference.  He will be involved in all aspects of the 3 day event and will be working hand-in-hand with some of today’s TOP franchise experts covering topics that are clearly applicable to capitalizing on the myriad of outstanding opportunities in today’s economic environment.

After three informative and entertaining days, you WILL come away with a solid PLAN on how to maximize your ROI and the ROI of every one of your franchisees.

 

Session Speakers...
IFX's Strategic Franchise Conference will feature a variety of acclaimed speakers, authors and experts leading multiple content sessions over the course of the three day event. Expect the very best authorities on franchising with actionable strategies designed to benefit both start-up and established franchise organizations. Stay tuned; speakers will be announced as they are confirmed.

 

TROY HAZARD

Troy HazardTopics:  Leadership, Business Growth, Marketing/Merchandising, Change Management, Personal Development,Taking Responsibility
Industry Specialties:  Franchising, Marketing, Consulting

He's been a franchisee twice, a franchisor once, hosted two successful national network franchise television shows, been a global franchise consultant for almost two decades, and has founded 10 companies in 20 years.  Through his work with hundreds of leading franchise brands, including Goodyear, Coles Mayer, Choice Hotels, Baskin Robins, Hertz, Subway and Thrifty Rent a Car, Troy has a detailed view of what makes a franchise work.  His dynamic presentations are interwoven with both case studies and personal stories that can help anyone

“Future Proof Their Franchise”.   In 2006, his business experience was recognized when Troy Hazard served a term as Global President for the internationally respected business group, The Entrepreneurs’ Organization, leading over 6,600 of the world’s brightest young business people. 

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