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Speakers
Powerful and Practical Success Strategies
From Today’s Top Franchise Experts!
Distinguished Speakers:
Franchise Strategy Coach & IFX CEO
Dan Martin’s franchise career goes all the way back to 1983 when he went to work for a Franchise Management & Structuring Firm in San Diego, California. After a few years of working with some well known franchise organizations and franchise law firms, Dan decided to move to the next level and start his own Franchise Management & Marketing Firm that would ultimately result in a 200+ franchisor client base servicing 20,000+ franchisees in 23 countries.
As a true entrepreneur, Dan has always recognized opportunities and capitalized on his knowledge of franchising and his desire to expand his knowledge base, as well as his company’s client base. While continuing his franchise management practice advising franchisors on how to maximize their operations, Dan took on the role of franchisee and invested in a national fast food franchise, ultimately graduating from two restaurants to managing 14 restaurants as an exclusive Area Developer in the Southern California market. The investment paid off not only in terms of a sizable return, but also in terms of experience... experience from a franchisor and a franchisee point-of-view.
Combined with his franchise management and structuring experience, Dan’s experience as both franchisee and franchisor turned out to be absolutely invaluable. A potent combination that ultimately led to the ability to recognize new opportunities, identify mission critical issues and develop powerful and practical strategies and solutions beneficial to virtually any type or size of franchise organization.
Formed in 1996, IFX represented the culmination of years of experience in the franchise sector. A franchise management firm with a solid franchise management and strategy background. A remarkable winning combination and one that continues to maintain IFX as the leading franchise strategy and technology company in franchising today.
Although Dan’s experience includes serving two years on the International Franchise Association’s Board of Directors, one year on the IFA’s Executive Committee and another year as Chairman of the IFA’s Supplier Forum Advisory Board, Dan is probably best known for his remarkably informative and entertaining speaking engagements.
As a Certified Franchise Executive (CFE), Dan has extensive knowledge of franchising and is well aware of strategies that virtually any franchise company can use to maximize operations and growth. However, if you’ve ever had the opportunity to hear Dan conduct a keynote presentation or panel discussion at an IFA event, or if you have ever attended an IFX Conference in the past, you know there is a lot more to Dan’s presentation style than simply the dissemination of valuable information. Partaking in a Dan Martin event is an experience. Dan clearly “tells it like it is” and covers key political, practical and legal strategies designed to help franchise executives advance their program to the next level.
IFX is a successful multi-million dollar company that is at the height of the franchise sector for franchise management and strategy firms. Dan is sought after by CEO level management to advise them on how they too can capitalize on opportunities to grow their business even during the toughest of economic times.
“Value” is everything to Dan. He is constantly working on strategies that are practical and truly applicable to virtually any franchise organization. The retention and implementation rates at conferences Dan and IFX conduct are remarkably high. No information overload simply for the sake of “perceived value.” Rather, attendees walk away with specific step-by-step action plans designed to be implemented immediately and at little or no cost. And... if you think an IFX conference is boring, mundane and “ho hum”... think again. Dan makes learning key strategies interesting and entertaining.
Dan will personally be involved in all aspects of the 3 day event and will be working hand-in-hand with some of today’s TOP franchise experts covering topics that are clearly applicable to capitalizing on the myriad of outstanding opportunities in today’s economic environment.
After three informative and entertaining days, you WILL come away with a solid PLAN on how to maximize your ROI and the ROI of every one of your franchisees.
Nikki Sells joined Tasti D-Lite, in Franklin, Tennessee, in February 2008 as Vice President of Franchise Development, to roll out the franchising model for a 20-year old brand. From 2004-2008 she served as Vice President of Franchising for Express Personnel Services in Oklahoma City. Before joining the Express headquarters team, Sells and her husband, Robert, were the franchise owners of the Springfield, MO, Express Personnel Services franchise from 1990-2004, and she served as the regional developer for Missouri, Kansas and northern Arkansas from 1994 through 2003.
Awards and acknowledgements include Express Franchisee of the year in 1995, 1997 and 2001 and the Gordon Blair Heritage Award, Express’ highest award for franchisees, in 2002. Active in the International Franchise Association, Sells was a founding member of IFA's Franchisee Advisory Council and served as chairperson in 1997. She served on the IFA Board of Directors for 7 years and as chair of the Marketing/PR Committee for 6 years. Sells currently sits on the ICFE Board of Governors. She received the IFA’s prestigious Bonny Levine Award in 2005. Sells holds a BSE from the University of Arkansas and received the Certified Franchise Executive designation in 2005.
MaryAnn O'Connell
Mary Ann O'Connell is the founder of FranWise a franchise-consulting firm.
She was introduced to franchising as the first Money Mailer franchise. After 11 years of expanding their own franchises and coaching others on direct mail campaigns and operations, she worked for Money Mailer, Inc – the franchisor as VP of Franchise Support Services for over 600 franchisees.
As part of the Great Clips, Inc, executive staff she launched two major markets developed two mature markets overseeing all aspects of operations.
As a consultant and founder of FranWise she has worked with major brands, new concepts and the top professionals in the world of franchising. FranWise boasts an impressive client list and maintains strong relationships with its past and present clients.
FranWise offers franchisors specific and personalized solutions to their franchising needs focusing on strategic planning, franchise operations, process and procedure, compliance, manuals and training.
Ken Costello
Ken Costello is a board certified franchise and distribution law specialist, recognized by Franchise Times as one of the top franchise lawyers in the US, by Law & Politics as a "Super Lawyer," by Best Lawyers in America, by Chambers USA and Chambers Global as a "superb transactional attorney with tremendous business sense," and "A leading light in California . . .a superb lawyer" by Who’s Who Legal California.
He has testified on franchise trade regulation issues before the FTC and has been consulted on franchising issues by the Wall Street Journal, Reuters, New York Times, Los Angeles Times, CBS News, Nation’s Restaurant News, Forbes, and Entrepreneur magazine, among other media. He is a partner in the Los Angeles office of Bryan Cave LLP, an international law firm ranked by U.S. News & World Report as Tier 1 nationally in franchising, with 28 offices globally.
Mr. Costello has written and spoken extensively on domestic and international franchising issues and has served on numerous industry editorial and advisory boards. Among many other publications, he co-authored Franchising Law: Practice and Forms, a leading three-volume treatise published by STP - Specialty Technical Publishers.
See www.franchisecave.com for more information on Bryan Cave LLP’s franchise and distribution law practice.
Session Speakers...
IFX's Strategic Franchise Summit will feature a variety of acclaimed speakers, authors and experts leading multiple content sessions over the course of the three day event. Expect the very best authorities on franchising with actionable strategies designed to benefit both start-up and established franchise organizations. Stay tuned; speakers will be announced as they are confirmed.
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IFX's Strategic Franchise Summit
Dramatically alter the course of your franchise company's future by attending a remarkable Blueprint for Success Event designed to make 2013 your BEST and MOST PRODUCTIVE YEAR EVER!
Expert Speakers, Strategy Sessions, Panel Discussions, Blueprint Workshops and Networking Opportunities Designed Exclusively for Upper-Management Franchisor Personnel.
An Event Like No Other - Expert tips, techniques and advice that will make a difference in how you approach 2013 and beyond. 50+ powerful and affordable franchise management strategies that you can take with you and immediately integrate into your business model.
Perfectly suited for both start-up and established franchise companies, IFX’s Summit is also ideal for those entrepreneurs who may be considering franchising for the very first time.
An “A to Z” Takeaway Guide covering specific strategies and solutions that will help you avoid the pitfalls inherent in franchising, while maximizing your opportunities. “Real World” applications that virtually any size franchise organization can implement within 24 hours of attending this unique and exclusive summit.